Our story

Our families have worked in real estate for years, so we’ve always been close to agents and agency owners. Studying computer science changed how we saw their work: so much of it was copy, paste and staying glued to a phone in case a lead came in.

Every new listing starts the same way. The messages pour in: is it available, what’s the price, can I view today? The agent answers each one by hand, late into the evening, because a slow reply loses the buyer. But most of those messages come from people who are just browsing, and the buyers who are ready to move get lost among them.

We wanted to be sure it wasn’t just the people we knew, so we talked to agencies across the market. Almost all of them described the same routine, and almost none of them had a working solution. They were either too expensive, too complicated, or too slow to set up. The gap was clear.

That gap became SimbaForge: an assistant that handles the first conversation with every buyer, so agents can spend their time with the people who are ready to view.